5 Great Cosmetic Product Display Stands for Retail Merchandising

Cosmetic product display stands are designed to showcase cosmetics with the brand logo, which are point-of-sale display solutions for retail stores. Hicon POP Displays has more than 20 years of experience in custom cosmetic products display stands to help brand owners and retailers increase their brand image and drive sales. Today, we are going to share with you 5 cosmetic product display stands for retail merchandising.

Why do you need custom cosmetic product display stands?

Custom cosmetic product display stands are important for a variety of strategic, marketing, and practical reasons.

1. Brand Visibility & Identity
Custom stands reflect your brand’s aesthetics, color scheme, and logo, helping reinforce brand identity. They make your products instantly recognizable and memorable.

2. Better Product Presentation
They allow you to highlight the unique features of your products, such as texture, packaging, or new launches, in an organized and visually appealing way.

3. Increased Sales
An attractive, well-placed display stand draws attention and encourages impulse buying. Custom designs can create a sense of luxury, exclusivity, or urgency.

4. Optimized Space Usage
They can be tailored to fit specific store layouts, product sizes, and quantities, making the best use of limited retail space without cluttering shelves.

5. Targeted Marketing
You can design stands for specific campaigns—like seasonal promotions, product launches, or limited editions—helping you communicate directly with your target audience.

6. Competitive Advantage
In a crowded market, unique display stands make your brand stand out from competitors on the same shelf or counter.

7. Durability & Reusability
Custom stands can be made from high-quality materials suited to the product’s environment, and they can be reused across events or locations.

8. Enhanced Customer Experience
They can include interactive elements like mirrors, testers, or lighting, making it easier and more enjoyable for customers to explore your products.

Here are 5 cosmetic product display stands for your review.

1. Revlon cosmetic display stand

This is one of the floor cosmetic product display stands we made. It is about a human high. As for multi-function, it can display more kinds of skin care products, such as serums, moisturizers, exfoliators, body lotions, eye creams and more. It has 21 slots on this metal frame for shelves to showcase different skin care products. You can adjust these shelves according to the height of the skincare or cosmetic products package height.

It is brand building as you can see the brand logo on the top, which is screen printed black on the white back panel, simple but outstanding.

2. Icon Beauty wood cosmetic display stand

For this cosmetic display stand, the total height is 170 CM, a similar height of European women. The height for the top shelf is 110 CM. Consumers can take the cosmetic products from the shelves easily and conveniently. The space between every two shelves is 300 mm, big enough for putting either big packages or small items of cosmetics on each shelf.

For the packaging, we designed it as knock-down construction. So the cosmetic display stand can be put into a flat package to reduce shipping costs.

3. Countertop Nude cosmetic product display stands

Nice color, pink. As we can see from the market, most of the cosmetic display stands are made of white, clear, or black acrylic. Pink is not a common color, but it gives a common feeling to most people, cute and lovely. 2. Functional. This is a countertop lip gloss display stand that can showcase different lipsticks and eyeliner at the same time. 3. Large capacity. Though the size of this display stand is 454*218*650mm, it can showcase 4 sizes of 108 pieces of items at the same time. The first row for testers. Besides, there is a space for a mirror or an interchangeable graphic.

4. Beauty Camilla Pihl cosmetic product display stands

This cosmetic display stand is made of white acrylic in 2 steps, the first step is for display trials of facial makeup preparations, it is really nice for shoppers to try on the sample and to check whether these products meet their needs. And the second step for selling cosmetics. All dividers are laser-cut which right fits cosmetic products very well.

5. A shape wooden cosmetic product display stands

Large capacity and strong bearing ability. It is a 5-tier display rack, and 5 adjustable shelves with rims are fixed to the frame by screws. It can hold different volumes of different-function shampoos. As in the photo, there are 3 volume shampoos, the top 3 shelves are in the same volume, 24 bottles per shelf, and the fourth shelf is for smaller volume, 32 bottles, and the bottom shelf holds 18 bottles. In total, it is 112 bottles. It bears more than 90 kg.

Visual merchandising, graphics are in front of the shelves, and there is an interchangeable header to impress consumers with your brand logo. The big brand graphic PVC header is easy to insert into the top.

Above are only 5 of the cosmetic product display stands for your review. You can contact us anytime to make your brand’s cosmetic display stands. Hicon POP Displays Limited have more than  20 years of experience in custom displays, we know how to showcase your products very well.